Where the cold Oyashio and warm Kuroshio Currents meet lies the Sanriku Coast, one of the world's most nutrient-rich fishing grounds.
In 2018, Yuki Koike from Yamagata encountered seaweed farming in Shichigahama, Miyagi Prefecture. There, he witnessed both the devastation caused by the earthquake and the resilience of fishers working tirelessly to rebuild.
Rebuilding wasn't enough—he wanted to preserve the quality and legacy of Shichigahama’s seaweed for future generations. Inspired by the belief that "this will not end here," he fully dived into the world of nori farming.
Our Vision
"MINORI" brand offers exquisite seaweed from Shichigahama, renowned for its seaweed offered to the Imperial Household.
Each sheet of nori holds a deep, often overlooked, charm. By sharing MINORI globally, we hope to see the dedication of Shichigahama’s fishers come to fruition. This is our vision.
As Japanese cuisine gains recognition as a cultural heritage, we aim to make Japan’s healthy seaweed culture accessible worldwide.
We deliver only the finest, carefully selected nori, grown by dedicated farmers, straight to your hands—bringing health and smiles to people everywhere.
That's why we head out to sea again today.